Waipukurau, located in the Hawke's Bay region of New Zealand, offers a vibrant food and drink scene that celebrates the area's abundant resources and talented chefs. As part of Food and Wine Country, Waipukurau boasts a wide variety of culinary experiences, from farm-fresh produce to fine wines. One notable figure in the local food scene is award-winning chef James Beck, who shares his passion for regional cuisine through demonstrations and cooking classes, highlighting the freshest seafood such as pāua, kina, crayfish, and various fish species. Additionally, Beck showcases the versatility of locally sourced ingredients like olives, squash, beef, and cheese in his creations, which can be enjoyed with a glass of the region's world-class wine, such as the smooth Hawke's Bay Syrah.
For those interested in exploring the culinary offerings further, the Hawke's Bay Farmers' Market in Hastings provides an opportunity to sample a range of local products, including olive oils, fruits, vegetables, and meats. The market is open on Sundays and features vendors selling everything from fresh produce to prepared foods, offering a true taste of the region. Moreover, the Hawke's Bay Farmers' Market is known for its selection of blueberries, available from early November through April. Local producer Bay Blue grows and harvests thousands of berries annually, supplying them to the market and other retail outlets. In addition to the farmers' market, Waipukurau hosts several events and festivals throughout the year that celebrate the region's food and drink culture, allowing visitors to immerse themselves in the local gastronomic scene.